![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
Adidas has pledged to donate $110 million to charity from the remaining Yeezy sales! The sales from this summer generated about $437… | Instagram
![Adidas says proceeds from the sale of Kanye West's 'Yeezy' merchandise will go to charity - Face2Face Africa Adidas says proceeds from the sale of Kanye West's 'Yeezy' merchandise will go to charity - Face2Face Africa](https://cdn.face2faceafrica.com/www/wp-content/uploads/2023/05/Image-15.jpg)