Keller's Brand Equity Model - Building a Powerful Brand
Customer Brand Based Equity Model | Social media strategist, Brand marketing strategy, Social media
Customer brand equity and understanding Keller's brand equity model - Papirfly Blog
Determinants of Brand Equity from the Consumer's Perspective: A Literature Review | Semantic Scholar
Consumer Behavior Memory Application of Consumer Memory to Brand Knowledge, Brand Equity and Brand Extension. - ppt download
Information | Free Full-Text | The Impact of Social Media Activities on Brand Equity
Frontiers | Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity