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Frontiers | Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context
Frontiers | Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context

PDF) Lessons learned about consumers' relationships with their brands
PDF) Lessons learned about consumers' relationships with their brands

Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context

Negative emotions in consumer brand relationship: A review and future research agenda
Negative emotions in consumer brand relationship: A review and future research agenda

JRFM | Free Full-Text | The Impact of Fashion Brand Sustainability on Consumer Purchasing Decisions
JRFM | Free Full-Text | The Impact of Fashion Brand Sustainability on Consumer Purchasing Decisions

Changing consumer relationships with brands
Changing consumer relationships with brands

Consumer Brand Relationships: Overcoming Its Conceptual Challenges and Development of Propositions | Semantic Scholar
Consumer Brand Relationships: Overcoming Its Conceptual Challenges and Development of Propositions | Semantic Scholar

Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books
Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books

PDF) Lessons learned about consumers' relationships with their brands
PDF) Lessons learned about consumers' relationships with their brands

Loyalty/Relationship
Loyalty/Relationship

PDF) Consumers and Their BraConsumers and Their Brands: Developing Relationship Theory in Consumer Researchnds: Developing Relationship Theory in Consumer Research | Younes Elghormli - Academia.edu
PDF) Consumers and Their BraConsumers and Their Brands: Developing Relationship Theory in Consumer Researchnds: Developing Relationship Theory in Consumer Research | Younes Elghormli - Academia.edu

PDF) Consumer Brand Relationships: Theory and Practice | Marc Fetscherin - Academia.edu
PDF) Consumer Brand Relationships: Theory and Practice | Marc Fetscherin - Academia.edu

Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Journal of Consumer Research | Oxford Academic
Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Journal of Consumer Research | Oxford Academic

Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach | PLOS ONE
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach | PLOS ONE

PDF] Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality | Semantic Scholar
PDF] Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality | Semantic Scholar

THE CHILD CONSUMER-BRAND RELATIONSHIP : A BUILDING BLOCKS MODEL | Semantic Scholar
THE CHILD CONSUMER-BRAND RELATIONSHIP : A BUILDING BLOCKS MODEL | Semantic Scholar

PDF) Consumers and Their Brands: Developing Relationship Theory in Consumer Research
PDF) Consumers and Their Brands: Developing Relationship Theory in Consumer Research

PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar

PDF) Lessons learned about consumers' relationships with their brands
PDF) Lessons learned about consumers' relationships with their brands

Strategic Management Marketing
Strategic Management Marketing

Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books
Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books

Frontiers | The Influences of Brand Awareness on Consumers' Cognitive Process: An Event-Related Potentials Study
Frontiers | The Influences of Brand Awareness on Consumers' Cognitive Process: An Event-Related Potentials Study

Psychological factors and consumer behavior during the COVID-19 pandemic | PLOS ONE
Psychological factors and consumer behavior during the COVID-19 pandemic | PLOS ONE

PDF) Consumer-Brand Relationship: Foundation and State-of-the-Art
PDF) Consumer-Brand Relationship: Foundation and State-of-the-Art

Frontiers | Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory – Value-Based Perspective
Frontiers | Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory – Value-Based Perspective