![Daniel Murray on Twitter: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In Daniel Murray on Twitter: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In](https://pbs.twimg.com/media/FbQM7nWWAAEGbdL.jpg)
Daniel Murray on Twitter: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In
De Beers - Starring in our campaign, Argentinian artist... | By De Beers | Starring in our campaign, Argentinian artist @conievallese is inspired by urban landscapes as well as her commitment to
![STYLE Edit: De Beers' 'I do' campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line STYLE Edit: De Beers' 'I do' campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/11/24/e2ba1820-1f92-4393-837c-3cd2816cb25e_4b5409a0.jpg)
STYLE Edit: De Beers' 'I do' campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line
De Beers" legendary diamond advertising campaign is the 1st and the most successful influencer marketing campaign.
![TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.](https://external-preview.redd.it/jRtyqeAGwwxBwK5SwRzRbVF5EWbtYecjKZsfGbZ9ZLY.jpg?auto=webp&s=ec8c7e5d6c205edae217f3c5f9900d80a074f8d7)