![The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1920x1080/public/d8/images/canvas/2021/07/27/eedc2c52-e48f-4f80-bc4f-06bf683a5e88_3517a92b.jpg?itok=b15uCB29&v=1627374143)
The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post
![The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/07/27/f0d195e8-1a2f-4326-be87-cd2f3ac45cd7_54888a21.jpg)
The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post
![EBay takes a bite at StockX and GOAT with sneaker authentication for sales $100+ in the US | TechCrunch EBay takes a bite at StockX and GOAT with sneaker authentication for sales $100+ in the US | TechCrunch](https://techcrunch.com/wp-content/uploads/2020/10/Ebay_Sneakers-186-16x9-LOGO.jpg)