Storytelling and Sports: Under Armour vs Nike (Part II) - Commetric
Under Armour Target Market Segmentation & Brand Analysis – Audience Demographics, Marketing Strategy & Competitors - Start.io - A Mobile Marketing and Audience Platform
Under Armour: Nike Has A Problem (NYSE:UA) | Seeking Alpha
How Under Armour Lost Its Edge - The New York Times
Here's how Under Armour could grow sales in the lucrative footwear market - Baltimore Business Journal
Under Armour launches first marketing campaign under new CEO Patrik Frisk - Baltimore Business Journal
Why Under Armour is struggling with its direct-to-consumer business - Modern Retail
Under Armour pulls out of two major university sport deals | Financial Times
4 Ways Under Armour Grew To Steal Adidas' #2 Spot
Inside Under Armour's Sales Scramble: 'Pulling Forward Every Quarter' - WSJ
Under Armour invests in young athletes in wake of pullback from big-time college deals | Ad Age
How Under Armour Lost Its Edge - The New York Times
Under Armour Struggling From Investigations, Coronavirus, Weak Demand
Has the Under Armour brand lost its cool?
The Under Armour Marketing Strategy - BrandonGaille.com
Newsweek Recognizes Under Armour on Most Trustworthy Companies 2022 List
Here's everything wrong at Under Armour
4 Ways Under Armour Grew To Steal Adidas' #2 Spot
4 Ways Under Armour Grew To Steal Adidas' #2 Spot
Under Armour's North America problem hasn't gone away
2-1 : Under Armour: Where do we go from here? | MKT-345 Consumer Behavior
Charting Our Path Forward
A thoroughgoing analysis of market position of Under Armour.
/cdn.vox-cdn.com/uploads/chorus_asset/file/22734987/1140476079.jpg "Notre Dame has an Under Armour problem - One Foot Down")