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Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers
Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers

Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library
Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library

View of Instagram influencer marketing: Perceived social media marketing activities and online impulse buying | First Monday
View of Instagram influencer marketing: Perceived social media marketing activities and online impulse buying | First Monday

Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing
Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing

Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value

Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text
Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text

PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH
PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH

Does a Video Blog Positively Influence Consumers' Travel Decision Planning?
Does a Video Blog Positively Influence Consumers' Travel Decision Planning?

PDF) YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour
PDF) YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour

Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram
Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram

Sustainability | Free Full-Text | Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective
Sustainability | Free Full-Text | Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

How fashion and makeup brands use beauty gurus and vloggers on YouTube to increase brand awareness | IT382 - Digital Marketing
How fashion and makeup brands use beauty gurus and vloggers on YouTube to increase brand awareness | IT382 - Digital Marketing

PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu
PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

A Multiple Group Analysis of Absolute versus Accessible Personal Luxury Goods Consumption Behavior among Generations X and Y in
A Multiple Group Analysis of Absolute versus Accessible Personal Luxury Goods Consumption Behavior among Generations X and Y in

Effect of parasocial relationship on tourist's destination attitude and visit intention | PLOS ONE
Effect of parasocial relationship on tourist's destination attitude and visit intention | PLOS ONE

You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise - ScienceDirect
You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise - ScienceDirect

Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an
Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an

PDF) Effects of fashion vlogger attributes on product attitude and content sharing
PDF) Effects of fashion vlogger attributes on product attitude and content sharing

I'll Have What She's Having: Parasocial Communication Via Social Media Influences on Risk Behavior. - Document - Gale Academic OneFile
I'll Have What She's Having: Parasocial Communication Via Social Media Influences on Risk Behavior. - Document - Gale Academic OneFile

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

PDF) The Effect of Beauty Vlogger Reviews on The Purchasing Decision To Cosmetics Categories of Luxury Goods | Alviara Citra Arbyan - Academia.edu
PDF) The Effect of Beauty Vlogger Reviews on The Purchasing Decision To Cosmetics Categories of Luxury Goods | Alviara Citra Arbyan - Academia.edu

JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective